TWO CENTS
$
CITIZENS BANK
$
TWO CENTS $ CITIZENS BANK $
A case study in upcycling existing TV spots to make them live naturally and natively on paid social!
Launched Citizen's new brand campaign ‘Two Cents’ in 2024 on Tiktok to a growing financial information audience on the platform via elevated, aspirational visuals + trending sounds to resonate with our mass affluent audience on the platform.
My role: Social strategy + art direction
☆ Citizens Bank’s first paid Tiktok campaign
☆ 133M+ impressions
