Bold drink experiments and wild flavor mashups always stop my scroll.

And with mocktails on the rise, Gen Z—myself included—is always searching for the next new combination.

Every month, a new internet recipe goes viral. From Dua Lipa’s pickle coke, to fluffy marshmallow and espresso mixes. So when I was asked to pitch a buzzy bubbly summer campaign on Coke’s socials, I knew the move was to have Coke officially co-sign the hottest recipes with internet-favorite creators.

Agency: Ogilvy NY

My role: Art direction [From concept -> pitch -> design -> influencer vetting]