Bold drink experiments and wild flavor mashups always stop my scroll.

And with mocktails on the rise, and Gen Z—myself included—is always searching for the next new combination.

Every month, a new internet recipe goes viral. From Dua Lipa’s pickle coke, to fluffy marshmallow and espresso mixes. So when I was asked to pitch a buzzy bubbly summer campaign, I knew the move was to have Coke officially co-sign the hottest recipes with internet-favorite creators.

My role: Art direction [From my brainchild concept -> pitch -> influencer vetting -> creative reviews]