THE INTERNET'S FAVORITE MIX
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THE INTERNET'S FAVORITE MIX ✎
Despite the naysayers, Y2K is so back.
What better way to highlight the internet’s most-loved flavor combos on the Coca Cola Freestyle dispensers, than to transform the user interface into a 2000s computer screen?
I designed the look and feel for Coca Cola Freestyle’s 2024 nostalgia-fueled campaign on dispensers nationwide and online, maintaining a consistent brand and campaign specific representation across all materials, both in situ at dispenser touchpoints, and across web/social.
My role: Art direction [graphic design + motion graphics + animations]
☆ Over 2M+ pours nationwide
Developed typography and art direction of the loading and pouring touchscreen at dispensers nationwide:
I also designed each flavor button, through exploration of gradients and type treatment:
And created visual materials in the same design ecosystem for web/social promo, leaning into design styles well loved by the internet:
