Who needs a big budget when you've got $5, a horse mask, and shameless opportunism?

We hijaked New York’s celestial spectacle, Manhattanhenge, turning a perfect sunset into a perfect orange-colored stage for Fanta to steal the spotlight. By placing Fanta on 42nd st in front of thousands of onlookers and their phones lined up to watch the sunset, we demonstrated that the recipe for a solid earned media success involves embracing absurdity and perfect timing.

My role: Art direction